Indie Author Marketing: The Necessity of a Business Plan

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A solid marketing strategy is essential for helping indie authors to accomplish their goals effectively and efficiently. I divided my business or marketing plan in three parts: pre-publication, publication and post-publication. The first thing

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Alice turns 150!

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On July 4, 1868, Charles Dodgson went on a river expedition with the three little Liddell sisters- Lorina, Edith and the youngest sister, Alice.  During their venture, Dodgson extemporaneously told a fantastic tale to the Liddells. Later that

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Indie Author Marketing: Getting Credible Reviews

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Indie authors must start seeking and soliciting potential book reviewers before their books are published. In doing so, offer them a free copy of your book in exchange for an honest review. I recommend doing this first because getting someone to

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Indie Author Marketing: eBook Publishing for Indie Authors

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You may choose to publish your book in eBook format before or after publishing in paperback format, although I recommend publishing in both formats simultaneously as doing so may increase your paperback sales. Through Kindle Direct Publishing,

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Indie Author Marketing: Grabbing Readers With Eye-Catching Covers

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An eye-catching cover is essential for grabbing readers’ attention. It’s important that the cover be catchy and appealing while not being too busy. A cluttered cover can interfere with the readability of the words on the page. Importantly,

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