Indie Author Marketing: Exposure Over Sales

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As indie authors, it’s much too easy to get caught up in our sales rankings, especially on a site such as Amazon in which an author can have a ranking in multiple categories. However, it’s vital for us to stay cognizant of the more

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Indie Author Marketing: The Necessity of a Business Plan

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A solid marketing strategy is essential for helping indie authors to accomplish their goals effectively and efficiently. I divided my business or marketing plan in three parts: pre-publication, publication and post-publication. The first thing

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Indie Author Marketing: Getting Credible Reviews

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Indie authors must start seeking and soliciting potential book reviewers before their books are published. In doing so, offer them a free copy of your book in exchange for an honest review. I recommend doing this first because getting someone to

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Indie Author Marketing: eBook Publishing for Indie Authors

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You may choose to publish your book in eBook format before or after publishing in paperback format, although I recommend publishing in both formats simultaneously as doing so may increase your paperback sales. Through Kindle Direct Publishing,

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Indie Author Marketing: Tips on Titles

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A good title is a must. As the primary fiction selector for a large library system, I read dozens of book reviews from a variety of reviewing sources–Publisher’s Weekly, Booklist, Kirkus–to name a few. When I see books with banal,

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Indie Author Marketing Series

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As independent authors, we are living in an unprecedented time of opportunities. But with this great plethora of opportunities comes the issue of weeding through all of them, and deciphering the good from the bad from the ugly.  I’ve

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